Lab Notes
Resources for urgent brands.
Resources for urgent brands.
Field notes from the studio for brands building what comes next.
Research, creative strategy, and production craft from Superlab, a Los Angeles film and video studio for future-facing brands, especially in the areas of future food and sustainability. Written for the marketing leaders, brand directors, and founders shaping what comes next.
Market Intelligence
Audience behavior and the beliefs shaping demand.
Brand & Creative Strategy
Positioning and creative frameworks for challenger brands.
Campaign Production
The decisions that protect production value.
Culture & Attention
Social behavior and the signals that help creatives earn attention.
All
Market Intelligence
Brand & Creative Strategy
Campaign Production
Culture & Attention
Brand & Creative Strategy
Comedic Content Frameworks for Plant-Based Brands
Brand & Creative Strategy
Comedic Content Frameworks for Plant-Based Brands
Market Intelligence
15 Creative Frameworks Every Marketer Should Know
Market Intelligence
15 Creative Frameworks Every Marketer Should Know
Campaign Production
The Best Plant-Based Commercials (with Credits)
Campaign Production
The Best Plant-Based Commercials (with Credits)
Culture & Attention
Comedy in Advertising: What Actually Works
Culture & Attention
Comedy in Advertising: What Actually Works
Market Intelligence
How Plant-Based Brands Can Disrupt Meat & Dairy Marketing
Market Intelligence
How Plant-Based Brands Can Disrupt Meat & Dairy Marketing
Market Intelligence
Classic Marketing Books Every Alt-Protein Brand Should Steal From
Market Intelligence
Classic Marketing Books Every Alt-Protein Brand Should Steal From
Campaign Production
Superlab Launches: A Film Studio for the Companies Reinventing Food and Materials
Campaign Production
Superlab Launches: A Film Studio for the Companies Reinventing Food and Materials
Brand & Creative Strategy
Inside the Oatly Method — Lessons from John Schoolcraft
Brand & Creative Strategy
Inside the Oatly Method — Lessons from John Schoolcraft
Market Intelligence
Beyond the Punchline: What Memes Reveal About the Future of Alt-Protein
Market Intelligence
Beyond the Punchline: What Memes Reveal About the Future of Alt-Protein
Market Intelligence
7 Core Buyer Personas Driving the Plant-Based Market
Market Intelligence
7 Core Buyer Personas Driving the Plant-Based Market
Campaign Production
How a Commercial Actually Gets Made
Campaign Production
How a Commercial Actually Gets Made
Market Intelligence
The Alt-Protein Marketing Playbook: 5 Winning Strategies in a Crowded Market
Market Intelligence
The Alt-Protein Marketing Playbook: 5 Winning Strategies in a Crowded Market
Market Intelligence
Debunking the Biggest Alt-Protein Myths
Market Intelligence
Debunking the Biggest Alt-Protein Myths
Campaign Production
How Much Should a Future-Food Brand Spend on a Commercial?
Campaign Production
How Much Should a Future-Food Brand Spend on a Commercial?
Campaign Production
The Creative Brief Template We Use Before Production
Campaign Production
The Creative Brief Template We Use Before Production
Campaign Production
Brand Film, Product Film, or Social Campaign?
Campaign Production
Brand Film, Product Film, or Social Campaign?
Brand & Creative Strategy
How to Measure Whether Creative Is Working
Brand & Creative Strategy
How to Measure Whether Creative Is Working
Brand & Creative Strategy
Why Sustainability Messaging Fails—and What to Say Instead
Brand & Creative Strategy
Why Sustainability Messaging Fails—and What to Say Instead
Brand & Creative Strategy
How Challenger Brands Can Look Bigger Than Their Budget
Brand & Creative Strategy
How Challenger Brands Can Look Bigger Than Their Budget