Lab Notes
15 Creative Frameworks Every Marketer Should Know
Decades of behavioral science turned into practical shortcuts for grabbing attention, overcoming skepticism about “new” products, and turning curious customers into loyal advocates.
How Plant-Based Brands Can Disrupt Meat & Dairy Marketing
Discover how plant-based brands can effectively disrupt traditional meat and dairy marketing using TBWA's Three-Axis Model.
Classic Marketing Books Every Plant-Based Brand Should Steal From
Turn timeless persuasion science into campaigns that ship more SKUs—and bigger stories
The Best Plant-Based Commercials (with credits)
Introducing Superlab
On a mission to accelerate the adoption of alternative proteins and sustainable materials through creative documentaries, commercials, and social content.
One Idea, One Impact: The Single-Message Video Playbook
The surest way to break through is still the simplest: trim your story to one unforgettable promise.
Lab Notes: A Blog by Superlab
Welcome to Lab Notes, where creativity meets future-food and sustainable materials.