Marketing Strategy
15 Creative Frameworks Every Marketer Should Know
How to use: Pick a group → follow the beats → end with one action.
A) Create Desire
Desired Outcome — Show the moment people want.
Beats: Show the future moment → show the feeling → show how you make it possible → invite
AIDA (Attention · Interest · Desire · Action) — Move fast from hook to action.
Beats: Start bold → show how it works → show what it gives → ask for one action
Hero’s Journey (micro) — Prove change through one person.
Beats: Introduce the person → show what was at risk → show what they tried → show life now
Tension & Reveal — Flip a familiar scene to reframe the product.
Beats: Start familiar → build the expected story → reveal the twist → ask for one action
B) Prove It
How It Works — Make the process obvious.
Beats: Ask a simple question → show step 1 → show step 2 → show step 3 → give the next step
PAS (Problem · Agitate · Solve) — Turn a problem into proof.
Beats: Name the problem → show the cost → show your fix → ask for one action
FAB (Feature · Advantage · Benefit) — Turn a feature into meaning.
Beats: Show the feature → show why it’s better → show why that matters
One-Take Proof — Confidence in one continuous shot.
Beats: Start at input → move through the process → land on finished result → ask for one action
C) Drive Action
BAB (Before · After · Bridge) — Display the change and the step that makes it happen.
Beats: Show “before” → show “after” → show the step
Buyer Objection — Remove the worry.
Beats: Put the worry on screen → answer plainly → show proof → offer a low-risk try
Social Proof & Scarcity — Make momentum and timing clear.
Beats: Show it’s moving → show who’s in → say why it’s becoming standard → give a real deadline
D) Own the Narrative
Enemy / Failed Solution — Reframe the rules.
Beats: Show the pain with the old way → say why it fails → show your way → ask for one next step
JTBD (Jobs to Be Done) — Align to the viewer’s real job.
Beats: Show the moment they’re in → show the progress they want → show how you fit their routine → show one number
E) Travel on Social
5H (Headlines · Hashtags · Heroes · Habits · Humor) — Tie to what’s happening.
Beats: Name the moment → bring a credible voice → offer a small behavior to try → end with a light wink
Memetic Adaptation — Use a format people already know.
Beats: Start with a familiar format → put your point inside it → start in a niche → scale only what works
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