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15 Creative Frameworks Every Marketer Should Know
If you’re working to build a movement, launch a new category, or simply differentiate in a noisy market—frameworks matter. These are the tried-and-true (and newly adapted) tools to help you craft magnetic stories, persuasive copy, and content that performs.
Whether you’re marketing a next-gen food product or a future-facing technology, bookmark this list.
1. AIDA (Attention, Interest, Desire, Action)
Attention: Start strong. Use bold visuals or provocative statements—like “taste breakthroughs” or “scientific firsts.”
Interest: Pull people in with unique production insights or radical benefits.
Desire: Connect emotionally. Position your brand as aspirational, ethical, or a symbol of progress.
Action: Make the next step irresistible—limited drops, VIP invites, or trials that feel exclusive.
2. PAS (Problem, Agitate, Solve)
Problem: Spotlight a pressing issue—e.g., hidden environmental costs of traditional farming.
Agitate: Make it visceral. Use relatable narratives or stark visuals.
Solve: Enter your product. Share a fresh, authoritative solution.
Proof: Use bold stats, third-party endorsements, or transformation stories.
CTA: Offer a crystal-clear step—like “Try it free” or “Book a tasting.”
3. Hero’s Journey (Storytelling)
Introduce the Hero: Someone unexpected—maybe a skeptical chef or cautious investor.
Conflict: What made them doubt? What was at stake?
Journey: Show the messy, real moments—challenges, discoveries, shifts.
Resolution: Capture emotional change—healthier, freer, more inspired.
CTA: Invite the audience to join the next chapter—events, storytelling contests, UGC.
4. FAB (Feature-Advantage-Benefit)
Feature: Call out differentiators—bioengineering, fermentation, clean label.
Advantage: Why it’s better than the old way (or your competitors).
Benefit: Tie it directly to what your audience cares about—health, ethics, future-readiness.
5. BAB (Before-After-Bridge)
Before: Paint the pain—bland meals, guilt, health concerns.
After: Imagine the shift—satisfaction, better habits, pride.
Bridge: Your product is the path forward—seamless and smart.
6. Jobs to Be Done (JTBD)
Job: Go deeper than “eat healthier.” Think identity, ease, social signaling.
Process: Show how your product fits into real routines—lunchboxes, late nights, dinner parties.
Proof: Share clear results: satisfaction scores, reorder rates, reviews.
7. FOMO Framework
Trend: Frame your product as part of a bigger shift—future food, ethical tech.
Demand: Show it's already happening—early adopters, viral growth.
Position: Make your product feel inevitable.
Urgency: Limited drops, waitlists, influencer exclusives.
CTA: Incentivize quick action—discounts, access, rewards.
8. Buyer Objection Template
Objection: What are they really worried about? Taste? Trust? Transparency?
Address: Respond directly—data, proof, tone of voice.
Reassure: Case studies, certifications, testimonials.
CTA: Low-risk trial, money-back, or social proof-driven prompt.
9. Listicle Framework
Hook: Start with a stat or insight (“9 out of 10 don’t know this…”)
List: Each point should educate, surprise, or validate your audience.
Wrap-up: Recap value + drive action.
10. Enemy / Failed Solution
Frustration: Identify the pain of using the wrong product or solution.
Enemy: Call out subtle but costly competitors or legacy systems.
Hero: Your product solves what others can’t.
Proof: Real-world results, head-to-head comparisons.
CTA: Bold, confident action prompt.
11. Desired Outcome
Dream: A better future—cleaner eating, confidence, cool factor.
Connection: Speak directly to emotional and social aspirations.
Showcase: Frame your product as the tool that gets them there.
Proof: Real stories. Beautiful visuals. A "you could be here" feeling.
CTA: Invite them in.
12. QUEST Framework
Qualify: Know your niche. Talk to them, not everyone.
Understand: Mirror their pain, values, and dreams.
Educate: Teach, don’t preach.
Stimulate: Tap into pop culture, timing, or tension.
Transition: Move smoothly from insight to action.
13. How It Works
Lead: Ask a compelling question (“How is this made without a cow?”)
Intro: Introduce your product simply.
Steps: Break down the process visually.
Demo: Show it in action—short-form video, UGC, animations.
CTA: Try it, taste it, test it.
14. The 5H Framework
Hijack attention by anchoring your campaign in:
Headlines: Major news events (e.g. COP29)
Hashtags: Emerging social movements
Heroes: Cultural figures or micro-influencers
Habits: New behavior shifts (e.g. weekday vegans)
Humor: Tap into the latest joke formats or viral structures
15. Memetic Mutation Strategy
Step 1: Find 5 trending meme formats
Step 2: Replace key text/images with your brand POV
Step 3: Drop into niche communities first—then go wide
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