The Best Plant-Based Commercials (with Credits)

This list is regularly updated with standout plant-based video campaigns from around the world. If you were involved in any of these productions and would like to update or correct the credits, email us at hello@superlabfilm.com.

2024

Impossible Foods – We Can Have Our Meat and Eat It Too

A bold, witty spot for meat lovers hesitant to switch. Created by Erich and Kallman, the ad promises all the taste and texture of meat—without the guilt.

Credits: [TBD – email us to add]

Oatly – Enter The Dairy De-Programming

Oatly crashes the International Dairy Food Association’s ice cream party with a rogue food truck and “propaganda-free soft serve.”

Credits

(Limited Credits information available)
Creative Agency:
Oatly In-house in collaboration with Factory360
Creative Team:
Michael Lee, Executive Vice-President and Executive Creative Director at Oatly North America
Malia Killings: Creative and Design Director for Oatly North America
Emily Whelahan: PR Manager at Oatly

NotCo x Kraft Heinz – Mayo Haters

A clever play on public dislike for mayo, showing how NotMayo is indistinguishable from the original—without the baggage.

Advertiser: The Kraft Heinz Not Company (joint venture between Kraft Heinz and TheNotCompany)
Agency: GUT

Chief Creative Officers: Ricardo Casal, Juan Javier Peña Plaza
Executive Creative Directors: Dean Paradise, Bruno Mazzoti
Creatives: Hannah Snitcovski, Anselmo Ramos, Robison Mattei, Will Sands
Associate Creative Directors: Daniel Jaramillo, Sofia Rosell
Chief Strategy Officer: Fernando Ribeiro
Planner: Maria Fernanda Perez

NotCo – Not So Happy Animals

An animated musical starring cheerful mascots revealing their tragic meat-industry fates. Dark humor meets vegan truth.

Agency: GUT Mexico City
CCO: Ramiro Rodriguez Cohen
ECDs: Sebastian Regiani, Guido Donadio
Art Director: Guido Donadio
Copywriter: Sebastian Regiani
Lyrics: Guido Donadio, Sebastian Regiani, Jeffrey Schermer, Rachel Fund, Saimon Arce
Account Director: Simón Arce
Head of Production: Paula Sanchez
Sr. Producer: Francis Peña
Sr. Strategist: Renata Castro
Content Lead: Geraldine Salcedo

Production House: PRIMO México
Directors: Martin Jalfen, Mike Usandivaras
Managing Director: Jaime Vidal
Production Director: Omar Uscanga
Executive Producer: Odille Mondragón
Assistant P.E.: Alexa Pereda
Director of Photography: Mariano Monti
1st AD: Germán Zecchi
Art Director: Lucía Rodriguez
Wardrobe: Alejandra Rosasco
Production Service, Uruguay: Metanoia
Editor: Giacomo Prestinari
Post-production Coordination: Ellas Post, Daniela Balcazar

Animation Company: BITT
Animation Directors: Javier Laurenco, Álvaro Ortega Bianchi
Head of Production: Pilar Ramirez, Mariela Fabregas
Executive Producer: Guada Tellado
Producer: Julia Novio
Coordination: Mailen Gayoso

Music: Papa Music
Color Correction: Nadia Khairat
Augmented Reality Agency: Genosha
Tech Director: Martin Rabaglia

Client: NotCo
VP & Global Head of Marketing: Lou Mckerrow

Plonts – The Hole-y Myth

A surreal, Sisyphus-inspired spot exploring climate anxiety and personal responsibility—using practical effects and modern VFX.

Director: Zach Tavel
Creative Studio: Easy Pete’s
Production Company: Blinkink

Starring:
– Kate Berlant (as a Zeus-like figure)
– Charly Clive (as the Sisyphus-inspired character)

Production Designer: Brin Frost (BAFTA-winning)

VFX Team Led by:
– Simone Ghilardotti
– John Malcome Moore

2023

Wholly Veggies – Haha You Just Ate Vegetables!

Energetic metal soundtracks and prank-style reveals show families unknowingly enjoying veggie-based snacks disguised as junk food.

Agency: Party Land
Founder & Chief Creative Officer: Matt Heath
Creative Directors: Natalia Fredericks, Matt Rogers
Writer: Tyler Archibald
Managing Partner: Andy Silva
Account Supervisor: Taylor Toomey
Executive Producer: Kristin Childers

Production Company: The Goondocks
Director, Executive Producer & Owner: Cody Osborne
Editor, Executive Producer & Owner: Pratik Panda
Executive Producer & Owner: Nick E. Finn
Line Producer: Dominic Galeano
Producer: Morgan Young
Director of Photography: Jeff Holman
Art: Veronica Xiana, Alex Delgado

Editors: Brendan Hogan, Jonathan Baum
Color: Elias Nousiopoulos

Sound Company: Barking Owl
Creative Director & Co-Founder: Kelly Bayett
Executive Producer: Ashley Benton
Senior Sound Designer: Stu Welch

Casting: Wulf Casting
Hair & Makeup: Amanda Markoya
Wardrobe: Scott Shapiro

Marmite – First Timers

Puppets, seduction, and sampling kits collide in this cheeky campaign aimed at 18–24-year-olds, soundtracked by Giraffage.

Title: First Timers
Brand: Marmite
Advertiser: Unilever
Agency: adam&eveDDB
Director: Guy Shelmerdine
Production Company: Smuggler

Group Executive Creative Director: Ben Tollett
Chief Creative Officer: Richard Brim
Creative Directors: Colin Booth, Ben Stilitz
Associate Creative Director: Jon Wilson
Project Manager: Lindsey McFarlane
Managing Partner: Tom White
Business Director: Tom Darnet
Account Directors: Alex Sullivan, Charlie Patrick, Pippa Healey, Cameron Webb
Account Managers: Laura Baker, Emma Bell
Account Executives: Anna Martin, Megan Wolland
Business Affairs: Laura Hamed, Jane Hutt, Martin Ellis
Design: King Henry
Head of Design: Paul Knowles
PR Agency: W Communications
Campaign Director: George Johnson
Strategy Director: Alexandra Oliver

Executive Producer: Fergus Brown
Producer: Alicia Henry
Director of Photography (DOP): Dan Czernak
Editing Company: Stitch Post
Editor: Sam Hopkins
Post Production: Absolute Post
Production Assistant: Megan Shaw
Special Effects / VFX: Kevin Baker
Lead Artist: Kevin Baker
Colorist: Dave Ludlam

Music Agency: Big Sync Music
Sound Design Company: 750mph
Mix: 750mph
Music Supervision: Amelia Hartley
Sound Producer: Olivia Fry

Media Agency: Mindshare
Integrated Producer: Brittany Littlewood
Account Planner: Laura Ingram
Strategy Director: Alexandra Oliver

Oatly – Real Philadelphians

Philadelphians—including fencers, impersonators, and shirtless cooks—try Oatly’s new cream cheese. Candid, chaotic, and pure Oatly.

Oatly’s Department of Mind Control
Creative Director: Rinee Shah

(limited information available)

2022

JUST Egg – Really Good Eggs

Narrated by J.B. Smoove, this campaign features morning routines that prove plant-based eggs are just… better.

Client: JUST Egg
Founder / CEO: Josh Tetrick
VP, Head of Global Marketing: Tom Rossmeissl
VP, Head of Global Brand: Jordan Viola
Director, Brand Partnerships: Amy Nnaji

Agency: Mythology
Founder, ECD: Anthony Sperduti
Creative Directors: Audrey Attal, Kim Haxton
Copywriter: Katie Tiambeng
Art Director: Brian Lim
Executive Producer: Andy Wilcox
Assistant Producer: Joe Fuller
Head of Studio: Manuel Abreu
Account Lead: L Parker Barnum
Account Director: Shreena Patel

Phographer Co: The Bees and Honey
Photographer: Bobby Doherty
Food Stylists: Michelle Gatton, Heather Greene
Retouching: Dave Herr

Production Company: Anonymous Content
Executive Producer: SueEllen Clair
Director: Tim Godsall
Director of Photography: Bryan Newman
Line Producer: Brady Vant Hull

Post Company: Arcade Edit
Editors: Geoff Hounsell, Will Hasell
Partner, Executive Producer: Fanny Cruz
Senior Post Producer: Andrew Cravotta

Color Company: Co3
Colorist: Sofie Friis Borup

Mix Company: Screaming Penguin
Sound Engineer: Rob Fielack

2021

Burger King – Confusing Times

A satirical short film exploring modern contradictions—used as a backdrop to promote BK’s plant-based options.

AGENCY: DAVID Madrid
Global CCO & Partner: Pancho Cassis
Global COO: Sylvia Panico
Executive Creative Directors: Saulo Rocha, André Toledo
Creative Directors: Fred Bosch, David Krueger
Copywriters: David Krueger, Guillermo Aliaga-Pueyrredón
Art Director: Pedro Sattin
Head of Production: Alejandro Falduti
Head of Account Management: Luiza Prata Carvalho
Group Account Directors: Lucila Mengide, Stefane Rosa

CLIENT: Burger King

PRODUCTION COMPANY: MJZ
Director: Juan Cabral
President/Executive Producer: David Zander
Executive Producer: Emma Wilcockson
Producer: Natalia Mussolana
Director of Photography: Leandro Filloy
Production Designer: Sebastian Orgambide
Wardrobe Stylist: Sol Montalvo
First Assistant Director: Matias Boldt
Casting: Saigon
Argentina Production Company: Labhouse
Labhouse Executive Producer: Flora Fernández Marengo
Editor: Emiliano Fardaus
Post Producer: Julieta Fernández Castagnino
Color Grade: Alejandro Armaleo
VFX Supervisor: Jonathan Monroig

MUSIC: Pickle Music NY
Creative Producer: Alexis Estiz
Composer: Alexis Estiz, Dario Calequi
Producer: Lupita Alvarez
Performer: Edward Robinson

SOUND MIX: Tres Sonidas

Oatly – Difficult Age

Part of the “Help Dad” campaign. Teens confront their milk-drinking dads. Hilarious and awkward in perfect Oatly style.

Director: Tom Speers / SMUGGLER
Production Company: SMUGGLER, Los Angeles
Advertiser Brand: Oatly, Malmö
Advertising Agency: Oatly, Malmö

Creative Directors: Michael Lee / Oatly, Daniel Vaccino / Oatly, Martin Ringqvist / Oatly
Art Director: Bjorn Linden / Oatly
Agency Producers: Alexander Blidner, Sara Backlund

Executive Producers: Patrick Milling-Smith / SMUGGLER, Brian Carmody / SMUGGLER, Sara Wallace / SMUGGLER
Managing Director: Fergus Brown
Producer: Jason Scanlon

Editor: Elile Johnson / Tenthree

Wagamama – Vegamama

A vegan Kaiju emerges from the Earth to battle environmental destruction. Godzilla meets green mission.

Client: Wagamama
Creative Studio: Uncommon Creative Studio

🎬 Production

Production Company: RiffRaff Films
Director: Vedran Rupic
Executive Producer: Tom Berendsen
Producer: Christian Kuosmanen
Director of Photography (DOP): Nico Poulsson
Post-Producer: Henning Szpiro Eriksen
Colourist: Julien Alary
Editor: Elias Nilsson
Online Editor: Stefan Ekman

✨ VFX

VFX Lead: Ulf Lunden
VFX Artists: Magnus Jonsson, Emil Eriksson, Pär Olsson, Zafer Fanari, Håkan Ossiann, Anders Nyman, Viktor Johansson, Lars-Gunnar Thorell
VFX Coordinator: Sofia Frennesson
Matte Painter: Pär Olovsson
VFX Supervisor: Ulf Lunden
Post Producer: Henning Lind Eriksen

🔊 Music & Sound

Music: Gustav Jennefors
Sound Design: Erik Olsson
Sound Studio Coordinator: Felicia Bjurefors

🇸🇪 Sweden Team

1st AD: Daniel Andersson
PM: John Horn
1st AC: Simon Mortensen
2nd AC: Alexander Toma
Gaffer: Luisa Fanciulliacci
Gaffer Assistants: Per Anders Nilsson, Pierre Wernäng
Key Grip: Sebastian Saury
DIT: Olof Bäckström
Production Designer: Christian Olander
SFX: Niklas Hermansson, Simon Krümmel, Pernilla Fisher, Oskar Wallroth, Kicki Öman, Fia Reisek
Pyro Technician: David Peter

🇺🇦 Kiev Team

Executive Producer: Sasha Bevko
Producer: Val Petyshkin
Production Manager: Vova Altsybeev
Unit Manager: Iegor Pogrebniak
Production Coordinator: Andrew Birch
1st AD: Masha Verboliuk
Production Designer: Max Halushka
Stylist: Dasha Filshina
MUA: Kate Maksimova
Casting On Set: Evgeniy Krivosheev, Yulia Tolkacheva
Food Stylist: Alexandra Gordeeva
1st AC: Sergey Kolesnik
Script Supervisor: Maryoha
Gaffer: Vova Akulov
Key Grip: Artem Pilipchuk
Sound: Sergey Verdes
SFX: Olga Markova
Playback: Vitaliy Bear
Location Manager: Vitaliy Batyshchev

Want to Add or Update Credits?

We aim to credit every contributor properly. If you were part of one of these productions and want your name added or updated:

→ Email us: hello@superlabfilm.com