The Best Plant-Based Commercials (with credits)

Written By Michael Malagon

This list will be updated regularly. If you were involved in one of the following productions and would like to change details in the credits, email us.

2024

Impossible Foods
We Can Have Our Meat and Eat it too

Impossible Foods' "We Can Have Our Meat and Eat It Too" commercial is a bold and witty campaign aimed at meat lovers who are hesitant to switch to plant-based alternatives. Created by the award-winning agency Erich and Kallman, the campaign emphasizes that consumers can enjoy the taste, texture, and satisfaction of meat without the negative health and environmental impacts associated with traditional animal meat.

  • Agency:

    - Erich and Kallman

    - Chief Creative Officer: Eric Kallman

    - Creative Team: Erich and Kallman

    Client:

    - Impossible Foods

    - Chief Marketing & Creative Officer: Leslie Sims

    Production Company:

    - Arts & Sciences

    - Director: Mike Warzin

    - Executive Producer: Mal Ward

    - Head of Production: Geno Imbriale

    - Line Producer: Kelly Amato

    - Director of Photography: Pat Aldinger

    - Production Designer: Tyler Jensen

    Editorial:

    - Arcade Edit

    - Editor: Dave Anderson

    - Assistant Editor: Matt Wade

    - Executive Producer: Sila Soyer

    - Producer: Rebecca Boorsma

    Post Production:

    - Color: Company 3

    - Colorist: Stefan Sonnenfeld

    - VFX: MPC LA

    - VFX Supervisor: Michael Gregory

    - Producer: Michael Steinmann

    Sound:

    - Sound Design: Barking Owl

    - Sound Designer: Morgan Johnson

    - Producer: Amanda Patterson

    Music:

    - Music Company: Walker Music

    - Composer: Steve Hampton

    - Producer: Jessica Gramuglia

    Media Strategy:

    - Horizon Media.

Oatly
Enter The Dairy De-Programming

The campaign involved:

  • Crashing the International Dairy Food Association's annual Capitol Hill Ice Cream Party in Washington, D.C.

  • Setting up a nearby food truck offering "propaganda-free soft serve"

  • Attempting to engage attendees in discussions about dairy's environmental impact

  • (Limited Credits information available)

    Creative Agency:

    • Oatly In-house in collaboration with Factory360

    Creative Team:

    • Michael Lee, Executive Vice-President and Executive Creative Director at Oatly North America

    • Malia Killings: Creative and Design Director for Oatly North America

    • Emily Whelahan: PR Manager at Oatly

NotCo x Kraft Heinz
Mayo Haters

The "Mayo Haters" campaign was designed to showcase the striking similarity between NotMayo and traditional mayonnaise by leveraging people's existing dislike for mayo.

  • Advertiser:
    The Kraft Heinz Not Company (joint venture between Kraft Heinz and TheNotCompany)

    Agency:
    Gut

    Creative Team:

    • Chief Creative Officers:

      • Ricardo Casal

      • Juan Javier Peña Plaza

    • Executive Creative Directors:

      • Dean Paradise

      • Bruno Mazzoti

    • Creatives:

      • Hannah Snitcovski

      • Anselmo Ramos

      • Robison Mattei

      • Will Sands

    • Associate Creative Directors:

      • Daniel Jaramillo

      • Sofia Rosell

    • Chief Strategy Officer:

      • Fernando Ribeiro

    • Planner:

      • Maria Fernanda Perez

NotCo
Not So Happy Animals

The NotCo "Not So Happy Animals" video is a satirical musical featuring animated animals typically seen in food logos, singing cheerfully about their tragic fates in the meat industry. The two-minute film uses irony and dark humor to highlight the disconnect between the happy animal mascots used in food marketing and the reality of animal agriculture, aiming to promote plant-based alternatives.

  • Agency Credits

    Agency:
    GUT Mexico City

    CCO:
    Ramiro Rodriguez Cohen

    ECDs:
    Sebastian Regiani, Guido Donadio

    Art Director:
    Guido Donadio

    Copywriter:
    Sebastian Regiani

    Lyrics:
    Guido Donadio, Sebastian Regiani, Jeffrey Schermer, Rachel Fund, Saimon Arce

    Account Director:
    Simón Arce

    Head of Production:
    Paula Sanchez

    Sr. Producer:
    Francis Peña

    Sr. Strategist:
    Renata Castro

    Content Lead:
    Geraldine Salcedo

    Production Credits

    Production House:
    PRIMO México

    Directors:
    Martin Jalfen, Mike Usandivaras

    Managing Director:
    Jaime Vidal

    Production Director:
    Omar Uscanga

    Executive Producer:
    Odille Mondragón

    Assistant P.E.:
    Alexa Pereda

    Director of Photography:
    Mariano Monti

    1st AD:
    Germán Zecchi

    Art Director:
    Lucía Rodriguez

    Wardrobe:
    Alejandra Rosasco

    Production Service, Uruguay:
    Metanoia

    Editor:
    Giacomo Prestinari

    Post-production Coordination:
    Ellas Post, Daniela Balcazar

    Animation Credits

    Animation Company:
    BITT

    Animation Directors:
    Javier Laurenco, Álvaro Ortega Bianchi

    Head of Production:
    Pilar Ramirez, Mariela Fabregas

    Executive Producer:
    Guada Tellado

    Producer:
    Julia Novio

    Coordination:
    Mailen Gayoso

    Additional Credits

    Music:
    Papa Music

    Color Correction:
    Nadia Khairat

    Augmented Reality Agency:
    Genosha

    Tech Director:
    Martin Rabaglia

    Client Credits

    Client:
    NotCo

    VP & Global Head of Marketing:
    Lou Mckerrow

La Vie
Duel

The La Vie "Duel" commercial shows a man eating a ham sandwich across from a rescue pig named Léon. Dramatic music sets a tense atmosphere as they share unblinking gazes until the twist reveals, "Relax, it's plant-based." Released on World Animal Day, this 40-second spot uses suspense and humor to discuss meat consumption and animal welfare, promoting La Vie's plant-based ham.

  • Production Details

    • Brand: La Vie

    • Product: Plant-based ham

    • Commercial Title: "Duel"

    • Duration: 40 seconds

    • Release Date: October 4, 2024 (World Animal Day)

    Creative Team

    • Advertising Agency: Buzzman

    Key Personnel

    • Chief Marketing Officer, La Vie: Romain Jolivet

    Cast

    • Main Characters: A man making and eating a ham sandwich, and Léon (a rescue pig)

    Animal Welfare

    • Animal Rights Organization: PETA (endorsed the ad)

    • PETA Representative: Dawn Carr, Vice President of Vegan Corporate Projects

    Animal Care

    • Léon the pig was accompanied by:

      • His brother, Gustave

      • A veterinarian

      • A behaviorist

Plonts
The Hole-y Myth

The commercial features a surreal and humorous take on the myth of Sisyphus, using both practical effects and modern VFX techniques. The campaign aimed to address the dilemma of individual action in the face of climate change while promoting the brand's products

  • Director:
    Zach Tavel

    Creative Studio:
    Easy Pete's

    Starring:

    • Kate Berlant (as a Zeus-like figure)

    • Charly Clive (as the Sisyphus-inspired character)

    Production Design:
    Brin Frost (BAFTA-winning)

    VFX Team Led by:

    • Simone Ghilardotti

    • John Malcome Moore

    Production Company:
    Blinkink

2023

Wholly Veggies
"Haha You Just Ate Vegetables!"

The Wholly Veggie commercial shows families tricking picky eaters into eating vegetables. Featuring three 30-second spots with different family dynamics, it showcases Wholly Veggie's snacks like Cauliflower Wings and Mozzarella Style Sticks. Set to an energetic heavy metal soundtrack, unsuspecting eaters enjoy the snacks, thinking they are junk food. The twist reveals they have been eating vegetables, surprising them. The ad uses humor to convey that vegetables can be delicious and enjoyable, challenging traditional views on vegetable-based foods.

  • Agency: Party Land

    • Founder and Chief Creative Officer:

      Matt Heath

    • Creative Directors:

      Natalia Fredericks, Matt Rogers

    • Writer:

      Tyler Archibald

    • Managing Partner:

      Andy Silva

    • Account Supervisor:

      Taylor Toomey

    • Executive Producer:

      Kristin Childers

    Production Company: The Goondocks

    • Director, Executive Producer, and Owner:

      Cody Osborne

    • Editor, Executive Producer, and Owner:

      Pratik Panda

    • Executive Producer and Owner:

      Nick E. Finn

    • Line Producer:

      Dominic Galeano

    • Producer:

      Morgan Young

    • Director of Photography:

      Jeff Holman

    • Art:

      Veronica Xiana, Alex Delgado

    Post-Production

    • Editors:

      Brendan Hogan, Jonathan Baum

    • Color:

      Elias Nousiopoulos

    Sound Company: Barking Owl

    • Creative Director and Co-Founder:

      Kelly Bayett

    • Executive Producer:

      Ashley Benton

    • Senior Sound Designer:

      Stu Welch

    Additional Credits

    • Casting:

      Wulf Casting

    • Hair and Makeup:

      Amanda Markoya

    • Wardrobe:

      Scott Shapiro

Marmite
First Timers

This campaign features two puppets in a series of suggestive scenarios, set to a specially recorded music track by US music producer Giraffage. The campaign also includes various digital and experiential elements, such as sampling kits at universities, a TikTok challenge, and a Tinder quiz, all designed to engage the target audience of 18 to 24-year-olds and encourage them to try Marmite for the first time.

  • Campaign Details

    • Title: First Timers

    • Brand: Marmite

    • Advertiser: Unilever

    • Agency: adam&eveDDB

    • Director: Guy Shelmerdine

    • Production Company: Smuggler

    Creative Team

    • Group Executive Creative Director: Ben Tollett

    • Chief Creative Officer: Richard Brim

    • Creative Directors: Colin Booth, Ben Stilitz

    • Project Manager: Lindsey McFarlane

    • Managing Partner: Tom White

    • Account Directors: Alex Sullivan, Charlie Patrick, Pippa Healey, Cameron Webb

    • Account Managers: Laura Baker, Emma Bell

    • Business Affairs: Laura Hamed, Jane Hutt, Martin Ellis

    • Design: King Henry

    • Head of Design: Paul Knowles

    • Business Director: Tom Darnet

    • Account Executives: Anna Martin, Megan Wolland

    • PR Agency: W Communications

    • Campaign Director: George Johnson

    • Associate Creative Director: Jon Wilson

    • Strategy Director: Alexandra Oliver

    Production Team

    • Executive Producer: Fergus Brown

    • Producer: Alicia Henry

    • Director of Photography (DOP): Dan Czernak

    • Editing Company: Stitch Post

    • Editor: Sam Hopkins

    • Post Production: Absolute Post

    • Production Assistant: Megan Shaw

    • Special Effects / VFX: Kevin Baker

    • Lead Artist: Kevin Baker

    • Colorist: Dave Ludlam

    Music and Sound

    • Music Agency: Big Sync Music

    • Sound Design Company: 750mph

    • Mix: 750mph

    • Music Supervision: Amelia Hartley

    • Sound Producer: Olivia Fry

    Media and Strategy

    • Media Agency: Mindshare

    • Integrated Producer: Brittany Littlewood

    • Account Planner: Laura Ingram

    • Strategy Director: Alexandra Oliver

Oatly
Real Philadelphians on Oatly’s Philadelphia-invented Cream Cheese

Oatly's "Real Philadelphians" video showcases their new plant-based cream cheese being taste-tested by a diverse group of Philadelphia residents on the city's streets. The video features a wide range of locals, including a Benjamin Franklin impersonator, Olympic fencers, youth football teams, and even a shirtless man with cooking tongs, all providing candid reactions to the product. Throughout the two-minute video, Oatly maintains a lighthearted and humorous tone while emphasizing the cream cheese's Philadelphia origins and appealing to local pride.

  • Oatly’s Department of Mind Control
    Creative Director: Rinee Shah

    (limited information available)

2022

JUST Egg
Really Good Eggs

The "Really Good Eggs" commercial for JUST Egg is part of a humorous and bold campaign aimed at challenging perceptions about plant-based food. Narrated by comedian J.B. Smoove, the ads feature a series of relatable morning scenarios that highlight the versatility and appeal of JUST Egg products.

  • Client

    • JUST Egg

      • Founder/CEO

        : Josh Tetrick

      • VP, Head of Global Marketing

        : Tom Rossmeissl

      • VP, Head of Global Brand

        : Jordan Viola

      • Director, Brand Partnerships

        : Amy Nnaji

    Agency

    • Mythology

      • Founder, ECD

        : Anthony Sperduti

      • Creative Directors

        : Audrey Attal, Kim Haxton

      • Copywriter

        : Katie Tiambeng

      • Art Director

        : Brian Lim

      • Executive Producer

        : Andy Wilcox

      • Assistant Producer

        : Joe Fuller

      • Head of Studio

        : Manuel Abreu

      • Account Lead

        : L Parker Barnum

      • Account Director

        : Shreena Patel

    Photography

    • Production

      : The Bees and Honey

      • Photographer

        : Bobby Doherty

      • Food Stylists

        : Michelle Gatton, Heather Greene

      • Retouching

        : Dave Herr

    Production Company

    • Anonymous Content

      • Executive Producer

        : SueEllen Clair

      • Director

        : Tim Godsall

      • Director of Photography

        : Bryan Newman

      • Line Producer

        : Brady Vant Hull

    Editorial

    • Arcade Edit

      • Editors

        : Geoff Hounsell, Will Hasell

      • Partner, Executive Producer

        : Fanny Cruz

      • Senior Post Producer

        : Andrew Cravotta

    Color

    • Co3

      • Colorist

        : Sofie Friis Borup

    Sound

    • Screaming Penguin

      • Sound Engineer

        : Rob Fielack

2021

Burger King
Confusing Times

The Burger King "Confusing Times" video is a satirical short film that highlights various cultural quandaries and everyday paradoxes of modern life, using dark humor and sarcasm to draw parallels with the brand's plant-based menu offerings

  • AGENCY: DAVID Madrid
    Global CCO & Partner: Pancho Cassis
    Global COO: Sylvia Panico
    Executive Creative Directors: Saulo Rocha, André Toledo
    Creative Directors: Fred Bosch, David Krueger
    Copywriters: David Krueger, Guillermo Aliaga-Pueyrredón
    Art Director: Pedro Sattin
    Head of Production: Alejandro Falduti
    Head of Account Management: Luiza Prata Carvalho
    Group Account Directors: Lucila Mengide, Stefane Rosa

    CLIENT: Burger King

    PRODUCTION COMPANY: MJZ
    Director: Juan Cabral
    President/Executive Producer: David Zander
    Executive Producer: Emma Wilcockson
    Producer: Natalia Mussolana
    Director of Photography: Leandro Filloy
    Production Designer: Sebastian Orgambide
    Wardrobe Stylist: Sol Montalvo
    First Assistant Director: Matias Boldt
    Casting: Saigon
    Argentina Production Company: Labhouse
    Labhouse Executive Producer: Flora Fernández Marengo
    Editor: Emiliano Fardaus
    Post Producer: Julieta Fernández Castagnino
    Color Grade: Alejandro Armaleo
    VFX Supervisor: Jonathan Monroig

    MUSIC: Pickle Music NY
    Creative Producer: Alexis Estiz
    Composer: Alexis Estiz, Dario Calequi
    Producer: Lupita Alvarez
    Performer: Edward Robinson

    SOUND MIX: Tres Sonidas

Oatly
Difficult Age

The Oatly "Difficult Age" video is part of the brand's "Help Dad" campaign, which humorously depicts teenagers confronting their middle-aged fathers about drinking cow's milk, playfully inverting the typical parent-child dynamic while promoting Oatly's plant-based alternative

  • Director:
    Tom Speers / SMUGGLER

    Production Company:
    SMUGGLER, Los Angeles

    Advertiser Brand:
    Oatly, Malmö

    Advertising Agency:
    Oatly, Malmö

    Executive Producers:
    Patrick Milling-Smith / SMUGGLER
    Brian Carmody / SMUGGLER
    Sara Wallace / SMUGGLER

    Managing Director:
    Fergus Brown

    Producer:
    Jason Scanlon

    Creative Directors:
    Michael Lee / Oatly
    Daniel Vaccino / Oatly
    Martin Ringqvist / Oatly

    Art Director:
    Bjorn Linden / Oatly

    Agency Producers:
    Alexander Blidner
    Sara Backlund

    Editor:
    Elile Johnson / Tenthree

Wagamama
Vegamama

The commercial features a Godzilla-style monster named Vegamama, who is characterized as an angry vegan dinosaur. The narrative is inspired by the Japanese Kaiju genre, which includes iconic films like Godzilla. Vegamama emerges from the earth in response to humanity's destructive environmental practices, particularly targeting polluters like offshore oil rigs and factories.

  • Client

    • Wagamama

    Creative Studio

    • Uncommon Creative Studio

    Production Company

    • RiffRaff Films

    Director

    • Vedran Rupic

    Executive Producer

    • Tom Berendsen

    Producer

    • Christian Kuosmanen

    Director of Photography (DOP)

    • Nico Poulsson

    Post-Producer

    • Henning Szpiro Eriksen

    Colourist

    • Julien Alary

    Editor

    • Elias Nilsson

    Online Editor

    • Stefan Ekman

    VFX Lead

    • Ulf Lunden

    VFX Artists

    • Magnus Jonsson

    • Emil Eriksson

    • Pär Olsson

    • Zafer Fanari

    • Håkan Ossiann

    • Anders Nyman

    • Viktor Johansson

    • Lars-Gunnar Thorell

    VFX Coordinator

    • Sofia Frennesson

    Matte Painter

    • Pär Olovsson

    Music

    • Gustav Jennefors

    Sound Design

    • Erik Olsson

    Sound Studio Coordinator

    • Felicia Bjurefors

    Sweden Team

    • 1st AD:

      Daniel Andersson

    • PM:

      John Horn

    • 1st AC:

      Simon Mortensen

    • 2nd AC:

      Alexander Toma

    • Gaffer:

      Luisa Fanciulliacci

    • Gaffer Assistant:

      Per Anders Nilsson, Pierre Wernäng

    • Key Grip:

      Sebastian Saury

    • DIT:

      Olof Bäckström

    • Production Designer:

      Christian Olander

    • SFX:

      Niklas Hermansson, Simon Krümmel, Pernilla Fisher, Oskar Wallroth, Kicki Öman, Fia Reisek

    • VFX Supervisor:

      Ulf Lunden

    • Post Producer:

      Henning Lind Eriksen

    • Pyro Technician:

      David Peter

    Kiev Team

    • Executive Producer:

      Sasha Bevko

    • Producer:

      Val Petyshkin

    • Production Manager:

      Vova Altsybeev

    • Unit Manager:

      Iegor Pogrebniak

    • Production Coordinator:

      Andrew Birch

    • 1st AD:

      Masha Verboliuk

    • Production Designer:

      Max Halushka

    • Stylist:

      Dasha Filshina

    • MUA:

      Kate Maksimova

    • Casting On Set:

      Evgeniy Krivosheev, Yulia Tolkacheva

    • Food Stylist:

      Alexandra Gordeeva

    • 1st AC:

      Sergey Kolesnik

    • Script Super:

      Maryoha

    • Gaffer:

      Vova Akulov

    • Key Grip:

      Artem Pilipchuk

    • Sound:

      Sergey Verdes

    • SFX:

      Olga Markova

    • Playback:

      Vitaliy Bear

    • Location Manager:

      Vitaliy Batyshchev

*To correct or add credits to any of the videos above, please email us at hello@superlabfilm.com

Michael Malagon
Next

Introducing Superlab